Trend Analysis Of 2020 Epidemic Trend Under The Influence Of Epidemic Situation
1. Home life
The change of life style makes consumers pay more attention to the comfort and practicability of products, and the design potential of flexible adaptation to scene change is infinite.
2. Functional protection
The design with protective function brings security and sense of security to anxious people.
3. Design of cure system
After the epidemic, the scars left by the heart are hard to be wiped out. The design is used to soothe the wounds, reflecting the inclusiveness and strength of the design.
4. Cross season design
With the deepening of the concept of "less and more refined", the single products that can adapt to different seasons will continue to receive attention.
5. Nostalgia and reconstruction
In the changeable times, nostalgia is people's spiritual consolation. Brands can use retro content as antidote to bring consumers back to the good old days.
6. Digital competitive potential
Brand should open up ideas, dare to try and open up the digital fashion market.
7. The rise of the dark wind
People's panic about the uncertainty of the future has given birth to the rise of the dark trend, and the fashion industry has a richer expression of the definition of "beauty".